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I am looking for a word but I'm not sure if it's a real word or if I just don't know it. I am discussing George Orwell's novel, 1984, and how the titles oppose all the things they describe. For instance, the "Victory Cigarettes" fall apart and are horrible, not the victor of anything. The "Victory Mansions" are small and crappy apartments. The word "victory" is describing something that is the opposite of victory. It's like a euphemism but instead of using it to lighten the blow, is is completely wrong and opposite of what it really is.