Boycotting is a classic consumer strategy to, in a sense, vote with your feet or with your dollar against some business that is doing something you find troubling, whether integral to the business, like slaughtering practices for meat, or incidental, like personal ethics violations by management.
But there is a practice that is the reverse for this, that is, providing additional support or changing brands to a business that does good things, changing business practices to acceptable ones, or giving to charities you approve. In the end, rewarding the company for activity that you like.
Is there a good term that captures this 'opposite' of boycotting?
Dictionaries specify 'support' as the antonym, but that word is much too broad to correspond well with 'boycott'. There are other terms: 'sanction' (an auto-antonym), 'encourage patronage' (probably the most exact but a bit of a mouthful)
Obviously the best corresponding word would be just as snappy as 'boycott': 'reverse boycott' (but still possible negative), 'to santa clause' (like a gift?).
Can you make a case for these or other suggestions?