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Example: Joe spent an hour on the phone with me helping me solve a problem, but he only did it so that afterward he could pitch me on this crappy product he wanted to sell.

Words I've considered but don't fit: scammer, snake oil salesman, frenemy.

Illustration: someone who is patting you on the back with one hand (nice, free) while reaching into your back pocket with the other to get your wallet (not nice, costly).

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    Why do scammer, snake oil salesman etc. not fit? How about conman? – BladorthinTheGrey Dec 8 '16 at 22:47
  • Scammer doesn't fit because it's not a scam. It's a legitimate sale/product/service, but it could be a bad product/service that isn't good for the customer. – spock99 Dec 12 '16 at 17:26
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You could call the person a masquerader

Masquerade (Merriam Webster)

An action or appearance that is a mere disguise or show.

  • That's perfect. Someone who is one thing but plays another. – spock99 Dec 12 '16 at 17:25
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You could go with self-serving for the action. In general, Joe could be said to have ulterior motives.

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