I've always understood that the term rhetoric specifically referred to the conveyance of some concept that is not represented at all in the literal meaning of the words used.
A few examples:
These refugees just keep crossing our borders.
Their crossing of borders is axiomatically bad.
If you prick us, do we not bleed?
We are the same.
These so-called experts think we need more supervision.
We don't need more supervision, and their expertise is in question.
I've just started digging into the subject of rhetoric, and found I've been very wrong in my definition, but still find the concept of that unstated component interesting.
Is there a term for it, and if so, what is it?