Some people in our lives are more influenced by marketing techniques then others. What is a term for someone who gives in to the the powers of persuasion issued by the marketeers?
For example, a woman who must buy everything peddled by a Kardashian. Or a man that must own a new full size truck despite not having professional need for one in order to be a "real man".
Oftentimes I observe people engaging in this behavior to the detriment to their own and their family's finances.