Sally and Tom live in the same street and are both looking for love. Both Sally and Tom have average looking faces. Sally is a 37 year old overweight unemployed divorced stay-at-home mother of a 12 year old boy. Tom is a fit single, childless, 32 year old with a stable job as a civil planner, enjoys the outdoors and is a runner. Sally and Tom join Tinder at the same time. Both add a single photo of themselves and list their hobbies and family circumstances. Both Sally and Tom decide to swipe right(like) every photo they see on their screens.

After both have done this for a thousand photos they only return to the app a week later. Sally has 200 mutual likes and message from men of various ages wanting to hook up. Tom has no mutual likes.

As a result Sally has a high expectation of her desirability and Tom forms a very low expectation of his desirability.

One could argue people are biased for Sally/ biased against Tom but in a real life scenario if Sally and Tom went independently to a club, Tom would get more interest shown in him than Sally. So the word(s) I'm looking for is related to a specific scenario/use case i.e. Tinder but not in general.

If I look at words like bias, prejudice, discrimination ,inequity, favouritism it has the feeling of unfair which is not want I want to convey, but I rather want to say an illogical advantage not applicable to real life, just Tinder.

Since online dating sites like Tinder did not exist 20+ years ago the word I though of is


Definition: noun the defining spirit or mood of a particular period of history as shown by the ideas and beliefs of the time.

However what I am thinking of isn't related to a specific period but rather a situation e.g. realm of Tinder.

Other similar words in vogue, feeling, atmosphere just don't fit in what I am trying to say

How do I explain this either with word(s) e.g. zeitgeist or alternatively with something to describe the postive/negative bias on each person?

closed as unclear what you're asking by Scott, user66974, jimm101, Mitch, tchrist Oct 29 '16 at 13:29

Please clarify your specific problem or add additional details to highlight exactly what you need. As it's currently written, it’s hard to tell exactly what you're asking. See the How to Ask page for help clarifying this question. If this question can be reworded to fit the rules in the help center, please edit the question.

  • Definitely not "zeitgeist" -- as you said, that's the spirit of the times, not the quirks of the platform. The best I can think of is something like women have a "platform-specific advantage" on dating apps like Tinder. – N. Post Oct 25 '16 at 11:33
  • Don't limit yourself to a single word. – Mitch Oct 25 '16 at 14:17

Social inequality

Social inequality is the existence of unequal opportunities and rewards for different social positions or statuses within a group or society

— Kimberly Moffitt on study.com

  • 1
    If this quote came from somewhere, please attribute it correctly. – Andrew Leach Oct 24 '16 at 21:59
  • OK. I'll do it myself. Perhaps I should have linked the help page. – Andrew Leach Oct 25 '16 at 7:46
  • Sorry, I thought you meant linking – dfmetro Oct 25 '16 at 9:46

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