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When telling a short scary story, there's often a "punchline" that triggers the fear the story is trying to create. You know, that moment when your audience gets wide-eyed and gasps.

Is there a better way to refer to this than just a "punchline" in the context of a scary story and not a joke?

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    Denouement, perhaps? – Mick Oct 21 '16 at 17:04
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    If it involves revelation, call it a "reveal." Or you can call it the "climax." – GrimGrom Oct 21 '16 at 17:06
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    +1 for "climax", I immediately thought the same when I saw the question. – flith Oct 21 '16 at 18:08
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    Maybe "clincher"? – Shavais Oct 21 '16 at 18:18
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    Punchline is probably at least as applicable. Punch, in the sense of punching something up, applies equally to a laugh or scare. – The Nate Oct 21 '16 at 19:07
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I think "stinger" is the best word for this. Traditionally it means an abrupt sound effect that enhances a jump scare in a horror movie.

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