A complaint (by others, not our client) was made about a heading on a website we recently finished. They have a large header with this statement/sentence:
Transforming the Lives of Orphaned & Impoverished Children.
The issue in question was the period, which indicated a sentence.
My specific question is: Is that a complete sentence (implied subject or no)?
A broader question would be: Do mission statements need to be complete sentences, or can they be "complete" inasmuch as the context is determined by the company/organization to which they belong.