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From this blog post, the author writes:

What’s your passion? What would you blog about if you were already set for life?

I don't quite understand — what meaning is the author trying to convey? Can someone explain that sentence?

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Set for life means that you will never have to work for a living. Your finances are already set in place for the rest of your life.

In the specific context of blogging to earn money, the question is: "What would you blog about if you did not need to earn any money while blogging?"

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