I'm currently creating a slogan for a company and I'm struggling to decide on how to formulate it.

I would really appreciate some feedback as to which option sounds more "natural" and is grammatically correct (sample sentence below):

Cinnamon : the missing ingredient in your recipe.


Cinnamon : the ingredient missing in your recipe.

  • The first phrase is more natural – SyntaxGoonoo Jul 28 '16 at 10:56
  • What about: "The ingredient you need in your recipe!" – TrevorD Jul 28 '16 at 22:38

The first is more natural but it implies to some extent that the recipe has (or is meant to have) cinnamon as an ingredient. The second seems more like a radical idea.

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