From (an) idea to (a) successful startup within 1 month!

closed as primarily opinion-based by TrevorD, FumbleFingers, Dan Bron, user140086, tchrist Jul 23 '16 at 15:05

Many good questions generate some degree of opinion based on expert experience, but answers to this question will tend to be almost entirely based on opinions, rather than facts, references, or specific expertise. If this question can be reworded to fit the rules in the help center, please edit the question.

  • That sounds more like a legal question than a linguistic one. – Helmar Jul 23 '16 at 11:51
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    Consider a similar phrase: from (the) start to (the) finish. As a matter of English usage, both articles can be dropped in both. Why they are not necessary is another matter - and perhaps a more interesting one. You might like to edit your question to address that instead :) . – Lawrence Jul 23 '16 at 12:00
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    Idiomatically, from start to finish is far more common than from the start to the finish, but both versions occur. It's just a stylistic choice. – FumbleFingers Jul 23 '16 at 12:02
  • @Helmar How is it a legal question? In which countries does the law control the wording on website banners? – TrevorD Jul 23 '16 at 12:04
  • You can treat it as a "title", or words on a sign. Search around and you will find these topics discussed in significant detail. – Hot Licks Jul 23 '16 at 12:08

This is an opinion-based answer, so may be shot down, but I do build web sites.

The omission of the indefinite article is common usage in English titles and slogans, whether or not it is ungrammatical. As an example, when I did a Google search for “From mouse to man” I got eight hits on the first page (most in a scientific context), whereas when I searched for “From a mouse to a man” I got none. Not quite the ad slogan, but I’m sure I’ve seen things like “From weakling to superman in twenty-four hours!” Also, the popular phrase “From hero to zero”.

A banner slogan of the type you quote needs to be as snappy as possible so it demands the omission of the articles.

But note that normal English style would require you to spell out the numeral ‘1’ either as ‘one’ or ‘a’. Although you can break this rule for slogans (I’d certainly use ‘24 hours’ in my example above) I think that in this slogan the numeral ‘1’ would look odd. I would use the longer ‘one’ as it provides more visual emphasis for what is a key word, and you can add even more emphasis with italics or colour if you wish.

  • Opinion-based perhaps, but it is good opinion and a useful answer. – Roaring Fish Jul 23 '16 at 12:28
  • you're already departing from 'normal English style' by proposing the omission of the articles - thus using 'headline/slogan' style - so 'normal English style' no longer applies, and hence the "1" can be used as a numeral for brevity of the slogan (e.g. if space is a consideration). – TrevorD Jul 23 '16 at 13:45
  • @TrevorD — I understand that, and thought had made that clear, and would always recommend 24 hours, rather than "twenty-four". But my point is that '1' is unusual in these circumstances, and the reader would sense it without even identifying the cause. There is no need to shorten 1 to one for space, and the reason advertisers would use it is because it is an important part of the pitch (one rather than twelve) and needs visibility. You can italicize it for even greater emphasis, which with a numeral might just be taken as type style. – David Jul 23 '16 at 14:06
  • I've just modified my answer a little to provide a supporting illustration and incorporate some of the points into the answer that I made in my comment replying to @TrevorD. – David Jul 23 '16 at 15:07

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