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Pretty self explanatory - a word to describe this kind of positive, well-composed text.

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    It's not self-explanatory to those of us who don't look at college websites and have not seen what you're asking about. Please link to one or more such sites to give some examples.
    – TrevorD
    Commented Jul 11, 2016 at 22:57
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    In a general sense, "promotional" comes to mind.
    – TrevorD
    Commented Jul 11, 2016 at 22:58
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    Testimonials?
    – DyingIsFun
    Commented Jul 11, 2016 at 23:01
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    Propaganda? :D
    – Catija
    Commented Jul 11, 2016 at 23:09
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    In my shop such texts are called blurbs or fluff.
    – StoneyB on hiatus
    Commented Jul 11, 2016 at 23:27

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This is a blurb:

A brief publicity notice, as on a book jacket. [American Heritage Dictionary]

The term is indeed strongly associated with book jackets, but not absolutely exclusively.

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  • My all-time favorite book-jacket blurb is by Dylan Thomas, for Flann O'Brien's At Swim-Two-Birds: "This is just the book to give your sister--if she's a loud, dirty, boozy girl."
    – Brian Donovan
    Commented Jul 12, 2016 at 1:44

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