I worked at a place where a half of 100,000 employees all over the world were carrying a business card titled vice president. That is usually called "(job) title inflation" and it is used to refer to a title that sounds very high, but not that high in reality.
KIM JONG IL, the North Korean dictator, is not normally a trendsetter.
But in one area he is clearly leading the pack: job-title inflation.
Mr Kim has 1,200 official titles, including, roughly translated,
guardian deity of the planet, ever-victorious general, lodestar of the
21st century, supreme commander at the forefront of the struggle
against imperialism and the United States, eternal bosom of hot love
and greatest man who ever lived.