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I want to create a presentation, in which I will tell people about my mistakes which I made, when I started my own company.

I have a difficulty with defining a title in English :( I have a gut feeling, that this title do not represent what I want to tell people. And I want to say:

  • those are my mistakes, do not do that
  • this and that should be done in different order
  • avoid doing this, etc...

But I don't want to say:

  • do not create own company

To be honest, presentation will tell something completely opposite. Small help from native speakers would be for sure tremendously helpful.

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How NOT to create your own company sounds better to my ears.

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    Agreed. "How NOT to create" discusses the wrong way to go about things. "How to NOT create" would discuss the steps to take to avoid creating something. – Jim Jun 10 '16 at 21:52
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    Also I would re-punctuate the bit about the case study: "How NOT to create your own company: a case study" sounds much better than any alternatives to me. – amalloy Jun 11 '16 at 1:41

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