I want to create a presentation, in which I will tell people about my mistakes which I made, when I started my own company.

I have a difficulty with defining a title in English :( I have a gut feeling, that this title do not represent what I want to tell people. And I want to say:

  • those are my mistakes, do not do that
  • this and that should be done in different order
  • avoid doing this, etc...

But I don't want to say:

  • do not create own company

To be honest, presentation will tell something completely opposite. Small help from native speakers would be for sure tremendously helpful.


How NOT to create your own company sounds better to my ears.

| improve this answer | |
  • 1
    Agreed. "How NOT to create" discusses the wrong way to go about things. "How to NOT create" would discuss the steps to take to avoid creating something. – Jim Jun 10 '16 at 21:52
  • 1
    Also I would re-punctuate the bit about the case study: "How NOT to create your own company: a case study" sounds much better than any alternatives to me. – amalloy Jun 11 '16 at 1:41

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