How would you describe a company that has achieved mastery in a particular field?

I feel that, even though 'master' gets the message through, it doesn't work very well in a business context.

I'm searching for a meaning like 'established', but I would prefer a noun so that it has a marketing feel to it, to be able to form sort phrases that sound good, like what I try to achieve in the examples below.

The focus has to be on the know-how and applications, not on the pioneering/ leading/ innovation side of things.

Example sentences:

This company is a 'Master' of Consulting.

Microsoft is a software 'Master'.

English is my second language so your perspective is crucial! Any suggestions or insights you may have will be of great help.

  • In terms of naming or describing a business, "master" is a bit pretentious. The term should be reserved for credentialed individuals: "master carpenter", "master plumber", etc.
    – Hot Licks
    Jun 10, 2016 at 17:15
  • One term would be brand leaders. Branding is what successful long-established businesses are known for.
    – Phil Sweet
    Jun 10, 2016 at 19:53

4 Answers 4


Market Leader the interpretation is pretty straightforward: within their market, consulting or software, they are the have the largest market share.


Maybe dominant

1 a : commanding, controlling, or prevailing over all others < the dominant culture >

b : very important, powerful, or successful < a dominant theme > < a dominant industry >



How about 'first-rate':

1. excellent; superb.

2. of the highest rank, rate, or class.

Using it in your example sentences:

This company is first-rate at consulting.

Microsoft is a first-rate software company.

Another option may be 'world-class' but this is slightly more informal and self-aggrandizing than the former (although perfectly suitable when describing a Goliath such as Microsoft).


Master is actually an appropriate word for certain types of businesses, eg Master Locksmiths, Master Milliner. More generic terms that can be applied to almost any commercial enterprise are:


having or showing special skill or knowledge because of what you have been taught or what you have experienced - Merriam-Webster.com

eg IT Experts


a person who has special knowledge and skill relating to a particular job, area of study, etc. - Merriam-Webster.com

eg Software Specialists


relating to a job that requires special education, training, or skill - Merriam-Webster.com

eg Headwear Professionals

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