The title seems clear to me but I'll add an example: There are several different apps for Telegram (Android, iOS, PC, etc) that all have the name Telegram and use similar Logos, designs and have a similar general appearance, making them "identify with" the telegram brand. Is there a word for such behaviour in the english language or should I use "identify with"? If yes is there a distinction between the subject being alive (a salesperson) or being not-alive (an app or a car)?

Example sentence: "George uses the app that is _______ for Telegram."

I am not talking about piracy but rather about a company enforcing/having certain style guidelines.

  • @Keepthesemind that seems to be what I was searching for, thanks. Is there a verb for such behaviour? Yes, I was talking about entities belonging to the company/brand, not customers.
    – Max Matti
    Commented May 16, 2016 at 15:29
  • RE: I don't know how build a sentence with a word that I don't know. You use a blank to do that. For example: "George uses the Telegram app that is _______ for iOS." (I don't know if that's a good sentence – you'll have to figure out a good one.) Good thing you're allowed to edit your question after it's been submitted.
    – J.R.
    Commented May 16, 2016 at 15:57
  • Do you want to imply an unlawful infringement on trade dress, or something just short of that? Counterfeiting is unlawful. Infringing on trade dress is unlawful.
    – Phil Sweet
    Commented May 16, 2016 at 16:01
  • @J.R. thanks, originally I was referring to there being more than 1 way to use a verb in a sentence and afaik some verbs only being used in certain ways.
    – Max Matti
    Commented May 16, 2016 at 16:22
  • @PhilSweet no infringement, no counterfeit, just a part of the company broadcasting the fact that it is part of that company/brand by style choices.
    – Max Matti
    Commented May 16, 2016 at 16:23

3 Answers 3


To brand

(Marketing) to give a product a distinctive identity by means of characteristic design, packaging, etc



Affiliated? I think that might be the word your looking for.

  • officially attached or connected to an organization.

Trade dress

To gain registration in the Principal Register or common law protection under the Lanham Act, a trade dress must be “distinctive.” This means that consumers perceive a particular trade dress as identifying a source of a product.[20]

Trade dress wikipedia

Trade dress is a legal term and is a form of intellectual property that can be legally defended in court. Trade dress can be licenced down stream or be a condition of supply contracts.

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