The title seems clear to me but I'll add an example: There are several different apps for Telegram (Android, iOS, PC, etc) that all have the name Telegram and use similar Logos, designs and have a similar general appearance, making them "identify with" the telegram brand. Is there a word for such behaviour in the english language or should I use "identify with"? If yes is there a distinction between the subject being alive (a salesperson) or being not-alive (an app or a car)?
Example sentence: "George uses the app that is _______ for Telegram."
I am not talking about piracy but rather about a company enforcing/having certain style guidelines.