Specifically where the intent is to interest, excite or entice the reader. Such words often come across as 'not-quite superlatives', or create the impression that lawyers have been involved in wording the sentence.
In this great game, you'll get to play in a major cup final
Here the words 'great' and 'major', despite having positive connotations, actually serve to undermine the pitch.
Closest I've managed to get is 'damning with faint praise', but that doesn't capture the necessary element of own-foot-shooting.