I have heard many people over use the word 'prideful' in sentences that tend to have a negative connotation. Many times, however, the sentence structure tends to sound awkward. Is there a set of rules maybe to use when deciding when to use 'proud' or 'prideful'... Or am I overthinking this one?
SAMPLE SENTENCE
In many cases, these people are very prideful.
or
In many cases, these people are very proud.