I'm looking for a word or phrase to describe a labeled behavioral pattern that we might observe in someone.
For example: A person whose focus is primarily on getting promoted, might be labeled a "corporate climber".
Clearly, this isn't a job title. I don't think "role" fits either, and "label" seems too vague. Other words I've considered but am not totally happy with: "stereotype", "personality type", "trait". It's hard to describe why I'm not happy with them though. I'm just hoping someone will suggest something else.
UPDATE: I'm thinking maybe "persona". I think "characteristic" answers my question, but it's not quite what I'm looking for, so probably the description in my question isn't right. Arrgh. Verbalizing things is so hard!