If I use the phrase "winning business" as a byline to a logo. How will it generally be percieved?

1) Like a winning business

2) Like the act of winning business

3) Doesn't make any sense to have that as a byline

  • With the status quo, the second meaning will be inferred. If it were "a winning business," then the first one.
    – vickyace
    Commented Apr 28, 2016 at 11:13
  • 2
    It's ambiguous. A logo give little context to sort out the meaning.
    – bib
    Commented Apr 28, 2016 at 11:43
  • Donald Trump is a "winner" (just ask him). How is he perceived?
    – Hot Licks
    Commented Apr 28, 2016 at 12:08
  • @HotLicks Trump is going to become the new "Hitler" in the sequel to Godwin's Law isn't he. Commented Apr 28, 2016 at 14:53

1 Answer 1


On it's own, with no context, it could mean either, and this ambiguity may make it attractive as a slogan: some people reading it would understand that it was ambiguous but that both meanings were desirable and it was therefore a clever play on words.

That said, if people had to pick one meaning, I think most people would think of "the act of winning business".

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