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Whenever I browse through a website/blog and find an article/info useful then I click on one ad on site (I don't use ad blocker). I have this urge to give back and I think this is a "valid" way to give back for most of the blogs.

Sample Sentence > I pay back to a useful article by clicking an ad it contains.

Is there a word for this urge?

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    I'm pretty sure masochism is the best way to describe this. :P Joking aside, you could say you're paying it forward I guess. Reciprocating? It's hard to think of a single word specifically describing the urge to give something back after receiving something good, but reciprocating as a verb for the act itself is the closest I've got. – John Clifford Apr 11 '16 at 9:14
  • The adjective would be "reciprocal" as in "I have a reciprocal urge to click ads on useful blog/website articles." – John Clifford Apr 11 '16 at 9:33
  • @JohnClifford you could post it as an answer :) – Tarun Apr 11 '16 at 9:38
  • Please provide a sample sentence so we know what tense, sense, etc you have in mind. – Lawrence Apr 11 '16 at 9:46
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    In social psychology, this is known as "the norm of reciprocity". – Dan Bron Apr 11 '16 at 11:13
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You can try acknowledge in the following sense:

Acknowledge verb 2.1 Express gratitude for or appreciation of: he received a letter acknowledging his services - ODO

Your sample sentence then becomes

I acknowledge a useful article by clicking an ad it contains.

This expresses that when you consider an article to be useful, you express appreciation by helping them gain ad revenue by clicking on their ad.

If you're trying to more literally pay them, you can also try remunerate, but that normally refers to more substantial payment for services rendered.

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