One of the grammatical terms appropriate here is qualify.
4 [with object] Grammar (Of a word or phrase) attribute a quality to (another word, especially a preceding noun). Secondly, the misconduct is qualified by the word ‘serious’.
You're asking whether quality should be qualified.
For words like quality, the unqualified version is not neutral. In your example, creating a quality product refers to a high-quality product. This is perhaps clearer if we use an alternate form, creating a product of quality. If the product was of low quality, then a qualifier would be needed. Note the assumption of high (good) quality in the definition of the unqualified word:
Quality adjective, informal
Of good quality; excellent: he’s a quality player
Compare this with the phrase built for speed, where a car described this way would be praising its ability to perform at high speed, not low speed.