Microsoft Word insists that it should be but I don't know why.

closed as off-topic by choster, Drew, jimm101, tchrist, curiousdannii Mar 23 '16 at 10:32

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  • 1
    To the closers: "Commonly-available references" mention that this is a trademark, but none that I checked explicitly answer the question of why it needs to be capitalized. To some of us the connection is obvious, but just as obviously, it is not clear to everyone. Hence some people ask the question, and the references do not obviously answer it. The reason for excluding questions that are answered by commonly-available references to exclude things like "what does Ethernet mean?" not to exclude questions like this. – iconoclast Aug 19 '16 at 3:53
  • Unless you can demonstrate that it is obviously and clearly answered by commonly-available references, there are no grounds for closing it. – iconoclast Aug 19 '16 at 3:54

I've seen it both ways. Since it's a trademark, however, it should technically be capitalized.

  • You might want to include this chart to "prove" that the vast majority of published writing contexts do in fact reflect the "technically correct" capitalization. – FumbleFingers Mar 22 '16 at 19:23
  • ...but I wouldn't like to say that's necessarily "because it's a trademark". The capitalized version of hoover the carpet is so rare it can't even be graphed on Google Books. – FumbleFingers Mar 22 '16 at 19:27
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    In general when something is verbified, it seems to lose the capitalization. E.g. "Did you google him?" "This picture looks photoshopped." "I made a xerox of that article." Not to say that capitalizing would make the statements wrong. But I'm no expert. – Hefewe1zen Mar 22 '16 at 19:44
  • Not because it's a trademakr, but because its a proper noun. – DJClayworth Mar 22 '16 at 21:12
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    It is not accurate to say that you must capitalize it because it is a trademark. Nor is it accurate to say you must capitalize it because it is a proper noun. There are proper nouns that are properly written with a lower case initial letter (some names with van, von, vander, della, del, and so forth), and there are trademarks that are properly written with a lower case initial letter (iPhone, iMac, iPod, iPad). It would be more accurate to say "Trademarks should be written in the way they are trademarked, and proper nouns should be written in the way the owner writes them." – iconoclast Aug 19 '16 at 4:07

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