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In the video for Adele's Hello, at the start, she says "I just got here and I think I'm losing signal already", she does not say her phone is losing signal.

Is that a figure of speech and, if so, how is it called?

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It is a figure of speech, called metonymy. More specifically, you might regard it as synecdoche, though that's a bit more arguable.

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    Re. synecdoche comment, it made ponder that indeed a phone is (unfortunately) almost part of a person in our modern world! – k1eran Mar 20 '16 at 13:25

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