"Popular" denotes that people make the choice and generally like it. It doesn't provide any particular comment on the quality off the choice, however, just that the masses make it.
"Preferred" is literally a reference to preferences. Formally, it ought to be paired with a subject that defined who is preferring, but people use it without to describe a general population.
"Esteemed", sans modifier, means thought of positively. This connotes a certain weight or value to whatever is preferred.
"Seductive" or "inticing", however, would imply that the company is actively drawing the people to their side. It implies (arguably denotes) that reason is not the dominant reason for the preference. Does not imply the precedence is stupid, though.
Other directions could suggest them as deceptively attractive, or as formerly valuable and people reluctant to change.
It sounds like lofty and unreachable might be the way you want to go. In that case, "the popular kids like", for an informal tone, or "tech giants", for a more formal and awed tone could work. Well, of course, "lofty giants like" would work, too.
Choices abound. It can help to narrow that down by picking primary points that must be conveyed and secondary messages that would be welcome.