What does the phrase "whole effect" mean in this sentence?
"Note, there are no prices on this landing page. The whole effect is one of AO.com's knowledge of its (somehow now desirable) subject". https://econsultancy.com/blog/67214-email-marketing-finding-the-perfect-blend-of-content-product
I Googled it and found the phrase "full effect".There is also another definition that I found - "useful effect". But this didn't help to understand the idea of the sentence