This is the sentrence from the text about email and displaying advirtising. What does the phrase "low conversion from large exposure" mean?
This is the nature of advertising, of course; about awareness and relatively low conversion from large exposure. https://econsultancy.com/blog/67464-why-email-is-the-king-of-one-to-one-marketing
I found the definition of the phrase "advertising awareness" which means "Extent to which the intended audience or targeted customers are aware of an advertising message".
As for "conversion" I guess it relates to conversion marketing - the act of converting site visitors into paying customers.https://en.wikipedia.org/wiki/Conversion_marketing
I would appreciate if someone explain this in simple words. Thank you