What is the meaning of "broadcast" here? "Getting into the consumer's head involves thinking about our long-inculcated awareness of the broadcast and the private.The most important part of a message (the bit we notice first) is often not the content, but the intended audience". https://econsultancy.com/blog/67464-why-email-is-the-king-of-one-to-one-marketing

As far as I get, it is set against the noun "private" which is "private information". Google and the Free dictionary didn't help. http://www.thefreedictionary.com/broadcast

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    Broadcast here is the past tense of the verb Broadcast, in this case meaning '[the things which were] broadcast', i.e. things which were made publically available versus 'the private', things which were kept private.
    – Marv Mills
    Commented Mar 11, 2016 at 16:29
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    Yeah, it pretty much just means "public" in this context. Commented Mar 11, 2016 at 17:22
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    Understand that originally "broadcast" referred to taking a handful of seed and "casting it broadly about" to sow it into a field. In effect the above quote is discussing where the hand is throwing the seed.
    – Hot Licks
    Commented Mar 11, 2016 at 19:28

1 Answer 1


The broadcast and the private are being used to label groups - broadcast messages and private messages - in the same way that we use the old or the unemployed.

Your quoted sentence basically says that we are aware of these groups, and the first thing we notice is which group a message belongs in, before we even see the content. The next (unquoted) paragraph gives an example of how this awareness of the groups influences expectations: a message from the CEO in the brodcast group could be big news, while a message from the CEO in the private group could be a big opportunity.

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