Is there a word that is similar to "marketing" that doesn't imply the idea of commercialization or profit?
For example, a non-profit that assists domestic abuse victims may run a campaign where they advertise their services. They may put up posters, buy billboard space, and so forth. While this is marketing, people in that industry may be very reluctant to call it a "marketing campaign". This is because marketing tends to carry the connotation of trying to sell something.
Is there a more neutral word?