I was reading "10 hurdles to Windows 10 adoption". In slide 12, there's this paragraph:
I still think it’s smartest for Windows 7 customers to stand pat, unless they see something in Windows 10 that’s absolutely irresistible. The carrots in the current version 1511 aren’t that great for most. Microsoft’s infuriating push to Get Windows 10, and its uneven handling of the new Windows-as-a-service paradigm show the need for a whole lot of maturing, both in the product and in the way it’s handled.
I guess "carrots aren't that great" here means the features aren't good enough. Correct?
What's the real expression used here? Is it common?