http://wiki.answers.com/Q/What_does_gross_price_and_net_price_mean
The gross price is the price before deductions. The net price is the price after deductions.
If a something is $100, and:
VAT + service charge = $10
Discount = $5
Then:
$100 -> initial price
$110 -> gross price
$105 -> net price
Is that right?