People from Rancho Cucamonga are special.

If a movie is filmed or set in their town, they unswervingly feel that the movie is better than others. Especially since it is so rare and … special.

They argue online about its greatness, and do not understand how it is that other people don't see the movie's obvious magnificence. They are genuinely perplexed.

It doesn't have to be a small town. It could just as easily be ..Scotland, although the rarity of showing Rancho Cucamonga makes it just so obviously better, and perhaps what provides the perceptual extra gravitas.

What is the exacting term for this specific kind of bias?

  • 3
    Hometown bias. Goes along quite nicely with hometown advantage. Hometown folks feel pride in their little corner of the vineyard, and consequently they can't (or won't) admit that something bad came out of something so obviously good; namely, their beloved hometown. Commented Jan 31, 2016 at 17:45
  • Hispanophilia bias?
    – Lambie
    Commented Jan 31, 2016 at 18:36
  • We're Number 1! (repeat repeatedly and loudly).
    – Drew
    Commented Jan 31, 2016 at 18:54

2 Answers 2


I have the perfect word in my mother tongue; too bad this is english.SE...

Try provincialism, especially #4. I know it is not the most fitting, but what you describe is akin to patriotism and, after all,

Patriotism is, fundamentally, a conviction that a particular country is the best in the world because you were born in it.

G.B. Shaw

As suggested in the comments, other options are parochialism and chauvinism

  • Or modify patriotism to local patriotism
    – Stefan
    Commented Jan 31, 2016 at 18:37
  • @Drew Oh I know, the word I had in my was campanilismo :) Commented Jan 31, 2016 at 21:46
  • 1
    Care to add parochialism (even narrower mindset) and chauvinism (broader transgression) for further comparison? You nailed the word I was going suggest.
    – lauir
    Commented Feb 1, 2016 at 3:49

It could also be a form of the mere-exposure effect.


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