What is the word that describes calling something by a banal title to disguise its true identity? Such as hamburger which is actually ground up, bloody cow flesh. Sounds nicer and doesn't remind people what they are actually eating.
closed as off-topic by anongoodnurse, Brian Hooper, JEL, Nathaniel, ab2 Jan 21 '16 at 10:34
This question appears to be off-topic. The users who voted to close gave this specific reason:
- "Questions on choosing an ideal word or phrase must include information on how it will be used in order to be answered. For help writing a good word or phrase request, see: About single word requests" – JEL, Nathaniel
A euphemism is a generally innocuous word or expression used in place of one that may be found offensive or suggest something unpleasant.
Sign in a Rite Aid drugstore using common American euphemisms for (from top): contraceptives, douches, tampons, and menstrual pads, respectively.