We have several service agreements, but we're not sure how you actually say 7/7. A 7/7 service agreement means support every day (even weekends), during business hours.

Do you just call it seven/seven like 24/7 or is there a different way of saying it?

  • 1
    It's more in the French speaking world (Ca,Be, Fr) that you'd use 24/24 or 7/7 to mean 7 days a week or 24 hours a day. In English you'd simply say "open 24 hours" or "open 7 days".
    – P. O.
    Jan 11 '16 at 16:30
  • If you preceded “7/7” with “9 to 5 support” (“9 to 5 support, 7/7”) it would probably be understood as “9 to 5 support, seven days a week,” but I think “9 to 5 support, 365/365” would avoid a potentially confusing (and negative) comparison with the well-known “24/7” (and if you’re actually promising to be available “7/7” during those hours then you’re also promising to be available “365/365” during those hours).
    – Papa Poule
    Jan 11 '16 at 16:53
  • 1
    I heard of "9-5/365", but never "7/7".
    – Othya
    Jan 11 '16 at 17:44
  • 4
    Using "7/7" is not common in most of the US. "24/7" is about the only such idiom that is familiar.
    – Hot Licks
    Jan 11 '16 at 19:26
  • 3
    In any event, someone in the US would be apt to read "7/7" as "seven sevenths".
    – Hot Licks
    Jan 12 '16 at 1:36

For a shop, the sign on the outside would normally say either "Open 7 days a week" or "Open every day".

I can't think of a commonly used shorthand way to say it (based on my own experience in the UK).


I have started to hear 7/7 (pronounced as seven seven) used in UK english and have readily taken it to mean seven out of seven days. When written as 7/7 I would not expect misunderstanding. The only exception to this that I can see is that if a sign outside a shop displayed this e.g. 7/11, it might be taken to mean hours of opening. In these circumstances, 'Open 7 Days' would be preferable.


I've never encountered that expression here (US, Ohio) but in general a fraction X/Y (that isn't subdividing a unit) is read "X of Y." In this case, I'd find "7 of 7" support a fairly easy concept to comprehend, especially if there are other service plans like 5/7 or 3/7 (five days a week, or three days a week). I wouldn't treat it as a known idiom, however, you'd need to introduce it before using it.

One additional consideration --if you're using both "24/7" and "7/7" as stock phrases, you're switching the units of the first number (from hours to days), which is confusing.


Common phrases regarding shop or service availability:

Written: Available 24/7

Verbal: Available twenty four seven

Written: Available 24hrs

Verbal: Available twenty four hours

Written: Open 7 Days

Verbal: Open seven days

Written: Open 7 Days a week

Verbal: Open seven days a week

Written: Open 365 days

Verbal: Open three hundred and sixty five days / Open three sixty five days

Written: Open 365 days a year

Verbal: Open three hundred and sixty five days a year

I haven't seen the term 7/7 used, but given that its form is similar to 24/7 I'd suggest that 'seven seven' should be used.

I would suggest that 7 days would be a better term to use over 7/7 though - it's more explicit that it's referring to days a week and it's one less syllable. I don't see what 7/7 confers over 7 days or 24/7, except for being a cutesy variant of 24/7.

  • I'm not sure which one they chose in the end (either 7/7 or 7 days a week), it just didn't sound right to anyone to say 7/7 so we assumed we were doing it wrong :P
    – CustomX
    Feb 11 '16 at 8:22
  • @CustomX '7 days' is far more common.
    – dwjohnston
    Feb 11 '16 at 8:50

There's no such thing as 7/7 in these terms. What would the other 7 represent? Are you saying 7 hours a day, 7 days a week? That's not something people say.

What would be understood is 7/365, which means 7 days a week, 365 days a year, or 7/364, which means 7 days a week, 364 days a year (every day but Christmas).

  • Oh, didn't know that. So support each day between 9AM and 5PM isn't 7/7, but translates to 7 days a week, during business hours?
    – CustomX
    Jan 11 '16 at 16:16
  • 1
    @CustomX : 9am to 5pm is 8 hours. You might be able to write 8/7/365 and have it understood, but I've never seen it. It's certain that 7/7 wouldn't be understood and probably not 8/7 either. Jan 11 '16 at 16:19

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