There is a leader, like Narendra Modi, who is very fond of using things like,

the ‘5 Es’ of Economy, Environment, Energy, Empathy, Equity the '3 D's' India offers, Democracy, Demography, Demand

I am hunting for a word to describe such word groupings and use it in a sentence like:

Narendra Modi, famous for his ____ , enthralled the audience at Madison Square with his speech.

Edit: Based on WS2 and Hugh's answers, I believe the best phrase to describe such things would be alliterative mnemonics .


I suppose that in essence they are mnemonics - devices "such as a pattern of letters, ideas, or associations which assist in remembering something" (ODO)

The usual mnemonic is something like the one designed to remember the order of the planets in distance from the sun - Men very easily make jugs, (which) serve useful, necessary purposes.

However things like Modi's three Es are popular as political slogans, or mantras. Tony Blair, before he became Prime Minister, made his now famous assertion that his "three main priorities for government" would be "education, education and education".

So I don't know if there is a single one-word answer to your question, but I would suggest that the expressions you describe have elements of a mnemonic, a slogan, and a political mantra about them.


Alliteration's Artful Aid

An Austrian army, awfully arrayed,
Boldly by battery besieged Belgrade;
Cossack commanders cannonading come...

The repetition of an initial letter for extra emphasis, engagement, and retention is called Alliteration. Welsh poetry has a subtler form, Cynghanedd.

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