We are two partners about to launch a product that is currently called "Coralline". We are inspired from the animal and its habitat in underwater. Since this will be an international product I am having second thoughts about this word because it is hard to pronounce and transcribe for non-native English speakers. Also I believe it is not a commonly used word in English so even native English speakers will not grasp the meaning at first glance.

I am looking for a word that resembles Coralline or coral reefs, like "seaweed" etc. My criteria are:

  • Unique
  • Easy to remember
  • Easy to spell

Any help would be much appreciated.

Additional information: We ended up with Coralline through a research on fractals. That might be a cue for any suggestion.

We are going with underwater/reef theme some words related to that can also help.

  • Corals are animals, of the phylum Cnidaria, not plants at all. Only some kinds are stony and so (very slowly) build reefs--which are paradises for divers but feared by sailors, so connotations cut both ways. Jan 4, 2016 at 13:45
  • What is the meaning you seek to convey?
    – The Nate
    Jan 4, 2016 at 14:04
  • The Nate we moved from the fractal shape and the habitat of Corallines Jan 4, 2016 at 14:18
  • Unique in what context? Random strings of letters are likely to be unique, but difficult to remember and spell. Meaningful words are easier to remember and spell, but they are meaningful because they are already associated with other things. Can you use reef? Are you looking for something more like Flooz, xkcd, or Apple?
    – jejorda2
    Jan 4, 2016 at 15:59
  • Jejorda2 unique in a way that it is not used by any other widely known brand. Simply if you don't know a brand with the name you will suggest it should be fine. Reef is a nice suggestion we are already using it for a different product. Thank you. We are looking for something like Apple if I have to choose from your examples. Jan 4, 2016 at 20:51

2 Answers 2


I'm scratching my head trying to think of a synonym for coral. About the only words I can think of are coral, reef and coral reef. Of course, there are many different kinds of corals (e.g. brain corals) as well as different kinds of reefs (e.g. atolls, barrier reefs).

If you're focusing more on plants, then you could consider kelp.

But, as someone else pointed out, corals aren't plants, they're marine invertebrates, a term commonly shortened to marine inverts. Since mar is Spanish (and/or Latin?) for "sea," you could perhaps combine those two words to form marinvert, or something like that.

But about the only real word I can think of that matches your criteria is the one you cited - coralline.

P.S. There is an order of corals called Corallinales.


With one less L the word is well-known in English, because of this book.


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