How well understood is the abbreviation “IoT” for “Internet of things”?
A company has a product, let’s call it the “IoT Refrigerator.” At first glance, I personally had no idea what this “IoT” is. However, I see that the Wikipedia entry initially says “Internet of Things” and then uses “IoT.”
The company wants to make a video about this IoT Refrigerator, and so there will be repeated “eye oh tea” will do this and “eye oh tea” will do that, explaining this new technology.
Would it be best to simply say “Internet of things” in every case except for the product name itself? Or would it be ok to introduce the term in the long form (“Internet of Things, IoT”) and then just use the abbreviation after that.