I am wondering if there is any formal word or phrase for "wow factor" that shows same level of excitement positively.
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1The OED has copious entries on wow, since 1920 - but nothing, so far, on wow factor! – WS2 Nov 26 '15 at 9:16
- A notable or distinctive feature or characteristic.
(AHD)
Wow factor(informal):
- A quality or feature that is extremely impressive:
- its funky, futuristic looks would add a definite wow factor to any kitchen
(ODO)
Specialty
Webster's Definition of Specialty:a special or distinguishing feature or characteristic
wow factor: a quality or feature that is extremely impressive.
One alternative would be :
Charm : the power or quality of delighting, attracting, or fascinating others.
This feature has a wow factor that is irresistible
becomes
This feature has a charm that is irresistible
Astounding : causing amazement and wonder