1

An airline in my country (Germany) is currently advertising their flights to the US with the slogan "Fly USA now".

I know you can "fly Emirates", ie. on an airplane run by the airline Emirates, and you can "go West", but I don't think you can "fly USA" (unless that is US Airways which it isn't in this case).

Marketers in Germany aren't generally big on English grammar, but this seems so wrong to me that I have to ask: is this a turn of phrase that I just haven't come across yet or is it really as bad as I think it is? dv

  • 1
    Sounds pretty dumb to me. I have to ask, though: how does "Fliegen Bundesrepublik Deutschland" sound to you? – Ricky Nov 24 '15 at 6:49
  • Like a translation from Google Translate? English tends to be more flexible though. – Johannes Bauer Nov 24 '15 at 6:52
  • Chalk it up to marketers being paid on the basis of impact rather than grammar. In this case, it got you to think about it as well as to circulate the advertisement. – Lawrence Nov 24 '15 at 6:54
  • 1
    @Lawrence: Oh, and by the way, now that we've all been made aware of the existence of this airline and the options, do you feel an overpowering desire to fly AirBerlin as we speak? On my part, I do have a couple of friends over in Germany, but I can't picture them going, "Hey, Ricky, we want to come over, what airline should we take," much less myself going, "You know what, guys, AirBerlin sounds like the best option out there!" Ergo, no matter how much we discuss it here, AirBerlin isn't going to gain any popularity on this site. – Ricky Nov 24 '15 at 7:09
  • 1
    It is a marketing slogan. Being grammatically correct is a low priority. It is short, easy to read as you whizz past in a car, and has a call to action, all of which matter more to marketers that grammar does. – Roaring Fish Nov 24 '15 at 7:36
1

I certainly have never heard it. In English, such expressions require a preposition.

'Fly to the USA now'.

You can, however, say 'fly home', in the same vein as 'go home'. This is because 'home' is being used as an adverb, not an accusative noun. USA however, is not an adverb, or at least, not a recognised one in common use.

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.