How do you describe web experience which makes you feel that you are interacting with a human, or humans are a part of the process, rather than a robot?
For example, you have two news-letter subscription forms. One is labelled:
-----NEWSLETTER SUBSCRIPTION FORM-----
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---Email : _______________________ ---
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-------SUBMIT-----------CANCEL--------
And another one is labelled:
-------------WANT THE LATEST IN WEB DESIGN------------
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-------Just enter your email : _____________----------
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-----Yes, please.----------I am OK being outdated-----
You can see that the second results in much more personalized 1 user experience, and thus develops trust at a subconscious level and the user feels more welcomed.
The way I can describe it is that, well if I were the user, I would feel I was interacting with a bot/robot, whereas in second one, I feel that I am interacting with a human, that there is a human behind the process. A humanly connection is developed.
But how do I describe this? The second one results in a more _______ user experience. Please fill in the blank.
1 I have been thinking that the word 'personalized' will do, but just confirmed from the dictionary, and it means
Made for, directed or adjusted to a particular individual
So it rather seems to mean that user experience adapts to the preferences of the individual experiencing/using it.