"For now, the focus at Clear Labs is on indexing for the enterprise, one that includes creating a future where food brands can be proactive rather than reactive to outbreaks or recalls."

Here's the original article.

I suppose it can mean "project" but I am not sure.

  • "Enterprise" means a business (or possibly large governmental or charitable organization). It's a (somewhat worn out) buzzword in the computer biz.
    – Hot Licks
    Nov 17 '15 at 14:18
  • As to "proactive", look it up. (It's another buzzword.)
    – Hot Licks
    Nov 17 '15 at 14:19
  • This is marketingbabbleblahblah for "send Clear Labs your business".
    – Drew
    Nov 17 '15 at 19:18

In the context, it means Clear Labs is currently focusing on (large) companies, as opposed to consumers:

The idea is interesting. Though Clear Labs is mostly for testing at large food brands right now, it could have consumer applications...

The co-founders prognosticate a consumer application around five to 7 years in the future...

For now, the focus at Clear Labs is on indexing for the enterprise...

"Enterprise" can be defined as:

enterprise: a company, organization, or business


  • Thank you very much. Would you please explain the second part of the sentence as well, i.e "proactive rather than reactive to outbreaks or recalls" Nov 17 '15 at 12:32
  • Glad I could help. Please ask a separate question regarding the second part of the sentence.
    – A.P.
    Nov 17 '15 at 12:34

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