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"For now, the focus at Clear Labs is on indexing for the enterprise, one that includes creating a future where food brands can be proactive rather than reactive to outbreaks or recalls."

Here's the original article.

I suppose it can mean "project" but I am not sure.

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  • "Enterprise" means a business (or possibly large governmental or charitable organization). It's a (somewhat worn out) buzzword in the computer biz.
    – Hot Licks
    Commented Nov 17, 2015 at 14:18
  • As to "proactive", look it up. (It's another buzzword.)
    – Hot Licks
    Commented Nov 17, 2015 at 14:19
  • This is marketingbabbleblahblah for "send Clear Labs your business".
    – Drew
    Commented Nov 17, 2015 at 19:18

1 Answer 1

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In the context, it means Clear Labs is currently focusing on (large) companies, as opposed to consumers:

The idea is interesting. Though Clear Labs is mostly for testing at large food brands right now, it could have consumer applications...

The co-founders prognosticate a consumer application around five to 7 years in the future...

For now, the focus at Clear Labs is on indexing for the enterprise...

"Enterprise" can be defined as:

enterprise: a company, organization, or business

(Longman)

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  • Thank you very much. Would you please explain the second part of the sentence as well, i.e "proactive rather than reactive to outbreaks or recalls" Commented Nov 17, 2015 at 12:32
  • Glad I could help. Please ask a separate question regarding the second part of the sentence.
    – A.P.
    Commented Nov 17, 2015 at 12:34

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