I have 3 different kinds of sending a message in my system.

  1. Send specifically - I will send a message directly (Like one on one chat)
  2. Send All - Something like a general message (All can receive my message)
  3. Send to all but specifically - I will send a message to all of my users but all of them will receive their own, individually personalized message.

An illustration is like this:

Send specifically

Server: (Send) Hi -> Client A: (Received) Hi

Send All

Server (Send) Hi -> Client A: (Received) Hi
-> Client B: (Received) Hi
-> Client C: (Received) Hi

Send to all but specifically

Server (Send) Hi Client A -> Client A: (Received) Hi Client A
Server (Send) Hi Client B -> Client B: (Received) Hi Client B
Server (Send) Hi Client C -> Client C: (Received) Hi Client C

  • To send to all you broadcast. (In the computer-related trades this is much more idiomatic than "mass-send" or some such.) – Hot Licks Nov 14 '15 at 9:16
  • @HotLicks Does "broadcasting" carry the connotation of personalized individual messages? – A.P. Nov 14 '15 at 12:56
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    @A.P. - "Personalized individual messages" is known as "junk mail". – Hot Licks Nov 14 '15 at 13:05
  • @HotLicks (A) Not necessarily. You (and many others) can voluntarily subscribe to a useful notification and a bulk mailer will send each person a personalized message when the event occurs. (B) You answered my question about broadcasting by dodging it. – A.P. Nov 14 '15 at 14:23
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    @HotLicks I think that's exactly what he did. OP is asking about a good name for a feature that sends a message with a personalized greeting: "Hi, Client A", "Hi, Client B", etc. I obviously agree that "broadcasting" would work for what OP chose to call "Send All", but that's not the question, if I'm reading it right. But I'll grant it's somewhat unfortunately worded. – A.P. Nov 14 '15 at 17:28

Assuming you need something short (for button labels, for example), consider:

  1. Send
  2. Send All
  3. Mass-send or bulk-send

This would be analogous to the terminology used in email marketing tools. When you need to do an email blast (send a large number of subscribers a personalized individual message), you use mass mailing software, or bulk email software.


This should work:

Send each a personalised message.
--> Send personalised


Send an individually personalised message to all.
--> Send individually


Consider, mail-merge.

n. (computing) a software product that uses a file (database) of names and addresses, together with a template document, to produce multiple copies of a letter, each personally addressed to a different recipient.

v. to carry out such a process Wiktionary

  • That would work nicely for email, but not for chat messages. Imagine a chat program with a button that says "Mail merge". You would expect it to send email, yet all it does is send an instant message. – A.P. Nov 14 '15 at 12:58
  • Yes, thank you for considering that I will use this in my system.This seems to be good but it doesn't fit if I will put it in a system. – Cary Bondoc Nov 16 '15 at 0:21

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