I don't understand the meaning of "consumer presence" in the following quotation, and I couldn't find the phrase "consumer presence" defined anywhere.
For any new table reservations product, no matter how good it is, it’s very hard to get businesses to adopt the product at scale for two reasons. First, it is hard to scale a sales team without massive funding. Secondly, it is hard to sell the product if you don’t have a significant consumer presence.