Both customers and clients pay for either goods or services, but they still fall in the same "customer/client" category, as in they buy stuff from you.
What would be the proper general term for this category?
I'm asking because I need to store both under the same category, and don't want to choose between either customers or clients.
Update: Thanks to Josh61's "clientele" answer.
But would there also be a singular noun for it?
- A client
- A customer
- A ...