Asprey sees the coffee shop locations as an important way to hook new customers on the high-calorie concoction. As he said, anybody can buy and brew coffee — any coffee — at home, but Asprey wants to offer a store experience to his customers.
“The retail stores are a way to help people get exposed to the lifestyle,” Scholnick said. “I think that bulletproof has the potential to be a national and a global movement and brand.”
Please explain what the bold phrase in this text means. I think it's either
- The retail stores can affect the lifestyle of people.
- The retail stores can demonstrate this lifestyle to people.