It's not a non sequitur, it's just plain old-fashioned nonsense. A non sequitur implies some form of argument or expectation being built, which is then subverted by a departure into something which does not follow logically from what went before it.
Dictionary.com defines it as follows:
- Logic. an inference or a conclusion that does not follow from the premises.
- a statement containing an illogical conclusion.
Merriam Webster gives this:
1: an inference that does not follow from the premises [...]
2: a statement (as a response) that does not follow logically from or is not clearly related to anything previously said
In other words, the sentence you provided isn't even logical enough to be considered a non sequitur!
If you want to use some form of jargon in order to impress the nonsensical qualities of the motto upon your audience (who, if they take your boss's proposal seriously, are easily impressed by jargon), try word salad. Or say something along the lines of "it seems like it would be opaque to the consumer."
(And I got ninja'd by Robyoder, but we do seem to be thinking along the same lines - independent confirmation is always nice! :)