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Today I read a tweet from Elon Musk, in reply to someone else.

One of Musk's previous tweets was discussed in the following AppleInsider article: Elon Musk walks back Apple Car, Apple Watch aspersions in Twitter confessional

Elon Musk's reply:

I didn't walk back anything, apart from media hype.

What does it 'walk back' mean in this context?

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To walk back means to retract, or withdraw, or back-pedal on something you said. So evidently Elon is saying he didn't withdraw his earlier (disparaging) statements on Apple.

Regarding the "media hype": To walk back media hype means Musk is going to cut back on media appearances.

So in summary he's saying, "No, I'm not withdrawing my earlier comments on Apple, but I am going to do fewer media appearances/cut my media budget".

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    I think you mean retract instead of detract. – deadrat Oct 10 '15 at 19:58
  • And apart from media hype? How it will sound in normal English all together? – Sofiko Oct 14 '15 at 16:43
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    It means he's going to cut back on media appearances ("media hype"). It's sort of a play on words. He's saying, "No, I'm not withdrawing my earlier comments, but I am going to cut back on media appearances." See this link: electrek.co/2015/10/13/… – A.P. Oct 14 '15 at 18:28
  • No problem, glad I could help. – A.P. Oct 16 '15 at 6:49

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