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For customers who still visit frequently, we call them "existing customers". But what do we call those who used to visit, but are no longer coming back?

I'm thinking of terms like "left customers", "ex-customers", "quitting customers"... but they all sound odd to me.

Thanks a lot for your help.

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  • I would perhaps just say lost custom(ers)? Possible to use estranged customers? However the latter does not sound right to me
    – nickson104
    Commented Oct 1, 2015 at 12:51
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    Former customers?
    – bib
    Commented Oct 1, 2015 at 12:51
  • Inactive customers, old customers?
    – Lucky
    Commented Oct 1, 2015 at 12:53
  • @bib of course, its so obvious, dont know why it didnt spring to mind
    – nickson104
    Commented Oct 1, 2015 at 12:57
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    I'd just say previous customers, but lapsed might add a sense of the historic.
    – JHCL
    Commented Oct 1, 2015 at 12:58

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I'd go with Past-customers...

Examples of use seem prevalent:

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