The local cinema do not even consider screening this movie.
In the above sentence, "cinema" is employed to denote one or more of the staff who determine the programme.
My question is, does it work?
The doubt is whether the sentence sounds odd in the desired meaning. I rather think it does, and have failed to find analogous examples lying around.
I am using the term collective noun for lack of a better classification. If acceptable at all, one might argue for a synecdoche or a deferred reference in order to determine the figure of speech, but I am not quite sure about the classification of the noun.