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I'm currently working in a slogan and my outcome so far is something like

Fine Results, Simple Methods

However, by googling "fine results", the search results shows me that there is little to none usage of these words in that exact order.

I'm not asking for marketing advice or whatsoever, but I'm very concerned if this combination of words would sound odd to US English Speakers (which are my target audience);

And just to provide a bit more of context, by "fine results" I meant very good results. Something better than "okay results" but not exaggerated as:

  • "amazing results"
  • "astonishing results"
  • "remarkable results"
  • "wow such results"

I would be glad if anyone can help me on this or at least leave a comment telling me if it sounds strange to you or not :)

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    "Fine" is just... fine. It may not have such a positive connotation as you want to convey. If the results are "fine", I expect them to be "OK" but not "great". Great could be an alternative? – oerkelens Aug 28 '15 at 8:45
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    UK 'fine' = something of a quality. US 'fine' = 'meh'. I'm with @oerkelens, you should go for something more positive like superb results. Quality results, etc. Don't go with "Wow such results, many methods" it makes you sound like a Doge. – Zikato Aug 28 '15 at 8:58
  • @oerkelens Great is an excellent alternative. If you don't mind, answer the question so I can accept it. – kbtzr Aug 28 '15 at 11:38
  • @Zikato US 'fine' = 'meh' that was what I've been trying to confirm. Thanks! – kbtzr Aug 28 '15 at 11:39
  • 'by "fine results" I meant very good results' - in this context, fine definitely doesn't convey "very good", it conveys "acceptable" or "not bad." – barbecue Aug 30 '15 at 0:02
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The way that people interpret fine depends on context and dialect. In BrE, fine is often used to mean something of high quality, but in AmE it often means meeting expectations, but nothing more.

In a slogan fine results, simple methods, I understand the results to be OK, but not really that good, they are nothing special. That may not be the message you want to convey.

Imagine a restaurant slogan OK food, reasonable prices. It may do for a review, but it doesn't work as a slogan to attract people (for a reasonable price, I can get better than "OK" food if I know where to go).

Without exaggerating more than one would expect in a slogan, I would suggest great:

Great results, simple methods.

Great means very good of better than you'd expect. It doesn't imply the results are amazing or astonishing, just that they are very good.


For the difference between great and fine, imagine both as an answer to how are you doing. If she tells you she's fine, it's not so good. If she says she's doing great, it's either sarcasm, or she's happy.

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There are plenty of synonyms for good that you could use, but fine probably isn't strong enough. In some contexts, it could be understood as meaning less than average. You'll see on the Cambridge Dictionary's website that fine can mean bad in many contexts.

If you don't want to use good, then satisfactory might work well, as it has a clear meaning and will be aliterative with simple.

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"Fine" is understood to mean exceptional quality when used in common phrases such as "fine art" or "fine furniture". It loses its "punch" outside of these expressions, however. When composing a slogan, alliteration is often used for mnemonic purposes - also, temporally speaking, you might want to put "process" before "result". I'd suggest:

"Simple Methods, Satisfying Results."

  • I've followed your suggestion and put "process" before "result". Thank you! – kbtzr Aug 28 '15 at 15:29
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"Fine results" reminds me of "good enough for Government work".

Your problem is that sloganeers do not go in for subtleties; this is a field in which hyperbole is the norm and you are in danger of sounding ambivalent, unambitious or even litigiously careful. I would say "excellent results". Go for gold.

  • I agree with what you said about sloganeers. I'm just aiming for a more realistic approach as my target audience is also very down-to-earth. Thank you! – kbtzr Aug 28 '15 at 15:34

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